Freelancing

Want to give your audience actionable advice for freelancing or branding? Feel free to ask these questions or use them to come up with your own.

1. You majored in English twice and never took a business or marketing course. Share one or two early lessons that helped you succeed without a business or marketing background.
2. What do you think separates the online creators and freelancers who get stuck on the feast-or-famine rollercoaster from the ones who build sustainable businesses?
3. When you started working on Freelance Cake in 2019, there were already several popular online courses available. Why did you still decide to keep going and launch your course?
4. You’re a big advocate of looking for principles and levers in business. Can you say more about the six P’s in the Freelance Cake framework?
5. What advice would you give to freelancers and online creators who feel stuck?
6. Okay, rapid-fire… give me 8-10 tips or tricks of the trade that will help freelancers attract high-paying clients.
7. What is the one thing you want listeners to take away from this conversation?
8. Where can people go to learn more about you and Freelance Cake?

Branding

1. Your story is unusual. Tell me, how does a poet found a branding studio and become an entrepreneur?
2. Why is the process of building a real brand still confusing to so many people, including successful business leaders?
3. Why is having a brand important in the first place?
4. What are some of the biggest mistakes you see founders and online creators make with their brands?
5. If you had to pick just 2 or 3 pieces of their brands for online creators and entrepreneurs to focus on, what would those pieces be? Where should they get started?
6. What frustrates you about the branding, marketing, and creative industry?
7. What is the one thing you want listeners to take away from this conversation?
8. Where can people go to learn more about you and Balernum?