A free business training course that you can use to set new rates and attract better clients.
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“I probably made $20,000 or more last year after taking your advice and raising my rates. The course is superb and easy-to-follow. I honestly can’t believe you’re giving it away for free.”
— Stuart J., videographer + entrepreneur
Earn what you’re worth.

I’d like to teach you what I know and help you earn what you’re worth.

Whether you plan to stay solo, position yourself as an elite management consultant, or go the agency route and build a team, you can take what you learn from the training course and use your business to meet your financial and fund your desired lifestyle.

One last thing: everyone has a different definition for success. Regardless, if you rethink your rates and deliver as much value as possible to your clients, you will increase your own capacity to flourish and to give back.

Sign up below and get started with lesson #1 for free.

Back in 2009, when I got laid off from a marketing firm, I suddenly found myself self-employed. I’d never been in business for myself, and I had no idea what to charge.

I felt very bold setting my copywriting rate at $40. That was nearly three times as what my salary had broken down to per hour.

At my first meeting as a freelancer the next week, my first prospect asked my rate. When I told him $40 an hour, he then asked if he could give me some advice. He went on to tell me that people in larger markets simply would not take me seriously if I were to charge them only $40 an hour.

Thus began my adventures in charging a premium for my creativity, skills, and advice.

Seven years have passed since then, and each year has brought fresh insights into why certain freelancers prosper while others get stuck in a perpetual cycle of feast-or-famine.

About Austin L. Church

Since 2009, Austin has consulted with clients in a wide range of industries. He got into mobile in 2011 and developed over 30 iOS and Android apps with revenues of $250,000 before selling the Bright Newt portfolio in April 2015.

In November 2013, he co-founded a tech startup called Closeup.fm that helps artists, influencers, and brands recognize and reward their most loyal fans while also owning their data and communication channels.

Think MailChimp meets texting meets Taylor Swift making cookies for her super fans.

Currently, Austin consults with executives and entrepreneurs wanting to aggressively grow their businesses and their own capacity to give back. He brings clarity and helps to set direction. Most of his consulting work relates to operations, lean startup methodology, product development, sales & marketing, and culture.

Back in 2010, Austin married a lovely woman named Megan Pearl, and they have two children, a girl named Salem and a boy named Theo. They currently live in Knoxville, Tennessee, near the Great Smoky Mountains.

Here’s what you’ll learn…

This course contains a series of action steps. I know that’s a clunky, business-y term, but seriously, what good is a training course that doesn’t bring real, lasting change to your life and business?

I want you to raise your rates and earn what you’re worth, so to that end, each lesson tells you what to do next.

Lesson #1 – Three Mindset Shifts That You Must Have to Earn What You’re Worth
Lesson #2 – Why don’t you currently earn what you’re worth?
Lesson #3 – Pricing Is Branding
Lesson #4 – What’s your Survival Number?
Lesson #5 – What’s your Thrival Number?
Lesson #6 – The Costs of Doing Business
Lesson #7 – Crunching the Numbers & Setting Your Rates
Lesson #8 – The Difference between Internal Rates & External Pricing
Lesson #9 – 5 Strategies for Turning Services into Products
Lesson #10 – 8 Ways to Boost Your Earning Potential

Sign up below and get started with lesson #1 for free.

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Do you want to build a profitable business you love?

Duh. Pony up that email address, and you can learn from my failures. You can laugh at my mistakes. You can envy my success at croquet, slow running, and modest bank accounts. Let’s make good money and leave the world better than we found it.

No-nonsense business advice for content writers and freelancers. Served warm with a side of dad jokes.

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