My friend Tim told me a story that made this real for me.
He attended a Joanna Wiebe training event where writers could choose between two tracks— “Write Better Copy” and “Make More Money.”
The “Write Better Copy” track had twice as many people, so many in fact that Joanna and her team had to ask writers to go to the “Make More Money” track instead!
If you’re anything like me, you love honing your craft. Give me a calendar free of meetings and a sandbox full of words, and I’m a happy camper.
Mastering my craft, putting in my 10,000 (or however many) hours, also happens to be my comfort zone. And after twelve years of freelancing, I can tell you that my biggest breakthroughs have come through acquiring new skills outside of my comfort zone.
Basecamp and Hey founder Jason Fried hits the nail on the head in this 2011 Inc. article: