Hire Me

Writers and consultants often outsmart themselves.

Let me give you an example. When I first redesigned AustinLChurch.com, I didn’t have a “Contact” link in the main navigation.

No, I tried to be clever.

Instead of “Contact” I chose the word “Hire.” See what I did there? See how I am differentiating myself. Don’t just contact me. Hire me! Marketer clever are you.

The problem is, when visitors land on my Home page, they aren’t looking for a “Hire” link. On the off chance that they want to start a conversation about content marketing, they will be looking for a “Contact” link.

At this stage in the evolution of the Internet, we have certain stock phrases, certain cliches. But they represent an agreement of sorts, our shared glossary of terms. They may seem tired or overused, but at least they don’t cause unnecessary confusion.

Back in early 2012, when I asked my friend Victor Agreda to critique the UI/UX for my first mobile app, Mustache Bash, he taught me a lesson about navigation.

His feedback was mostly positive, but he told me to avoid “Mystery Meat Navigation.”

Some icons and buttons used for navigation are familiar. We instantly know what they mean and where they will take us. The Share icon with the arrow coming out of the box is an example of a familiar icon. Over time it has become ubiquitous. We know what it means without thinking about it.

Other icons are a mystery. Sure, mystery meat navigation might pique the curiosity of some app users. “Is that a sausage lying on a plate? If I tap this icon, will someone send me a bratwurst? Only one way to find out….”

But most people find mysterious icons off-putting. They’re not looking for adventures. They won’t tap an icon if it may lead to a dead-end.

Someone told them this app was cool, but they think it is like trying to read a subway map in another language. They will stick to the familiar or leave the app.

In short, our cleverness can backfire. We over-innovate.

Our branding, positioning, micro-copy, and design thus overreaches the desired result, and rather than dazzle people with our brilliance, we leave them feeling lost and confused.

Do you enjoy confusion? Do you enjoy apps with esoteric icons and disorienting navigation?

“Earl, you remember how we got here? You see any street signs? Pull over at that Dairy Queen and let’s check the map.”

“Snapchat, I don’t want to look at Kylie Jenner’s fake boobs right now. I want to make one of those snap thingies. How do I go back?”

And as a writer and consultant, am I really differentiating myself by combining my Contact and Hire pages?

Google Analytics tells me that my Hire page didn’t make the Top 10 for most visited pages over the last twelve months. It charted at #16.

That isn’t definitive proof that micro-copy on your website should be more obvious, or even cliche. But I can’t help but think that creating fewer second of confusion and more seconds of clarity is a better way to spend the precious attention that web visitors give me.

It stands to reason that if you make it easy for people to do something that helps you, then they are more likely to do it.

Time will tell whether an obvious Contact page generates more form completions, more leads, and ore sales for my business.

While we’re on the subject of how being obvious, not clever, can produce better results, I would like to explain in the most straightforward terms possible, how I serve clients and how you can work with my team.

Wunderbar LLC is my marketing consultancy.

Our work with clients generally falls into three categories:

  1. Consulting Engagements
  2. Content Marketing Retainers
  3. Creative Projects

I’ll give a brief explanation of each.

1) Consulting

We help clients diagnose their problems, get clarity, define their goals, and take action.

Sometimes our involvement ends after Diagnosis phase: “Our company has plateaued. What can we do in the near term to drive growth? We’d like your help figuring out what to do”

But more often, we also help design the plan of attack, help to implement it, and measure results.

Consulting engagements generally progress through those four phases: Diagnosis, Design, Implementation, and Measurement.

Several examples of consulting engagements include the following:

  • Creating a hiring strategy so that a publishing company could source, recruit, interview, and onboard better sales reps
  • Overhauling the entire marketing strategy for an accounting firm in order to help them attract more clients
  • Serving as the hired-gun COO for a technology company so that they could improve their processes, project management, talent recruitment, and revenues

2) Content Marketing

We believe that every brand is a publisher. If you want people to hire you, educate them. Equip them with the information and resources they need to make more informed purchasing decisions.

Most clients see the wisdom in this immediately. In fact, they express relief at feeding their audience a steady diet of expertise and valuable content instead of blasting them with promotions and discounts once a week.

With almost no nudging from us, clients endorse Wunderbar’s content marketing ethos.

Where they need a bit more guidance is with the publishing schedule.

How do you stay consistent with content marketing without creating a huge time suck for yourself?

Our process involves a remix of inexpensive apps, websites, and platforms, including Ulysses, Zapier, Trello, ConvertKit, Dropbox, Buffer, Edgar, Upwork.com, voice memos, Unsplash, and BuzzSumo.

We create top-quality content that is on brand, usually in the voice of the CEO or another leader. They reap the benefits of consistent content marketing while also reducing their time commitment to nearly zero:

  1. Stronger positioning and thought leadership
  2. Improving SEO and increasing organic search traffic
  3. Creating a lead magnet infoproduct, piece by piece
  4. Attracting new clients and generating more leads
  5. Keeping the website, blog, and socials vital

3) Creative Projects

You name it, Wunderbar has done it:

  • Business Growth Strategy
  • Marketing Strategy
  • Project Management
  • Writing (website content, blog posts, social media content, editing, proofreading, white papers, brochures & marketing collateral, television and radio scripts, letters, email newsletters, full-length book manuscripts, ad copy, sales letters, business plans, slide decks, software documentation, product descriptions, books, guides, thought leadership articles)
  • Content Marketing & Email Marketing
  • Facebook Ad Campaigns
  • Social Media Management
  • Brand Development (high-level brand statements, positioning)
  • Identity (logos, color palettes, corporate fonts, business cards, stationery, email signatures, brand books, brand usage guidelines, style guides)
  • Design (presentations, slide decks, graphics, infographics, illustrations, UI/UX, icon sets, hand lettering, menus, brochures and marketing collateral, sales collateral, posters, ads, apparel)
  • Web Development (web apps, custom WordPress themes)
  • Websites
  • SEO (SEO audits, analysis, keyword research, on-site optimization, off-site optimization, keyword-focused web content)
  • Explainer & Promotional Videos
  • Photography
  • Mobile App Development (iOS and Android)
  • WordPress Plugin Development
  • Sales Coaching

Since 2009, I have stuck with the unagency model. I’ve never had a full-time employee. Rather, I would assemble a team based on the specific requirements of each project.

Two unforeseen benefits of that model have been 1) developing a short list, through trial and error, of the most talented creatives for each specialization, and 2) learning how to managing a large spectrum of projects.

I have managed full-stack web app development projects, and I have managed a single designer creating designs for children’s t-shirts.

Hopefully, you’re clear now on what I do. Can my team help you with consulting, content marketing, or a creative project?

Fill out the contact form, and I’ll follow up with you within 24 hours (excluding weekends).
P.S. If you’re a freelance writer and you’d like to earn a six-figure income, then I also do coaching. Book a call with me on Clarity.fm, and we can discuss what you’d like to see happen.

Austin L. Church
About Austin L. Church

Since 2009, Austin has consulted with clients in a wide range of industries. He got into mobile in 2011 and developed over 30 iOS and Android apps with revenues of $250,000 before selling the Bright Newt portfolio in April 2015.

In November 2013, he co-founded a tech startup called Closeup.fm that helps artists, influencers, and brands recognize and reward their most loyal fans while also owning their data and communication channels.

Think MailChimp meets texting meets Taylor Swift making cookies for her super fans.

Currently, Austin consults with executives and entrepreneurs wanting to aggressively grow their businesses and their own capacity to give back. He brings clarity and helps to set direction. Most of his consulting work relates to operations, lean startup methodology, product development, sales & marketing, and culture.

Back in 2010, Austin married a lovely woman named Megan Pearl, and they have two children, a girl named Salem and a boy named Theo. They currently live in Knoxville, Tennessee, near the Great Smoky Mountains.